MAC renovated its flagship store in Macy’s Herald Square, unveiling newly designed lip, eye, and face gondolas, a brush wall, and a lip best-sellers display—showcasing over 1,200 MAC products. The design prioritized an approachable yet educational experience, highlighting key product benefits, payoff, and best cross-category pairings. Thoughtfully integrated smooshes, typography, and brand color codes created a visually compelling presentation that seamlessly reflected MAC’s iconic look and feel.